Shift your focus, Things will become clear

My marketing style, I admit is unique, I incorporate a cause or non-profit in all I do for clients. I call it Marketing with a Purpose. I shift your focus from making money to raising money and raising awareness. It's my way of working with my two passions; increasing profits for a company and giving back to the community. I pay attention to what's going on in the world, look to see how a client can help, then incorporate it into a marketing plan. Sitting with a new client today, CNN was playing in the background. I had asked him what non-profit or cause the race he was putting on would be supporting. He told me about a place in Dallas that helps teenage runaways who have been forced into prostitution, a home that allows them to heal (which I can't wait to tour and see all the good things they are doing). I was explaining to him how I operate and asking him if they had an adult survivor, who now volunteers, that would be willing to share their story and tell how important these services the non-profit offers are; to give people something to connect with that they are supporting. I then told him I would go to my connections in the media to create awareness. I was looking up reporters who had done stories in the past on this subject to approach first, when in the background the story broke about the FBI's Bust of this very thing came on CNN. The United States is the number one offender of sex crimes against children. Over 105 children age 13-17 were rescued today, putting the issue in the current headlines. This will help bring attention to his cause and his company’s event that will support his cause. As I was talking, I knew God would use this to give someone the platform they needed to turn their pain into passion, that passion will fuel their purpose in life. I don't know who it is yet, but I do know they will be an amazing person and will be a great testimony of Gods love. I know the client’s event will be successful because their focus is now where God needs it, helping others and the non-profit will have exposure for their center and a new source of revenue for their budget. "No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money.~ Matthew 6:24

7/29/13~Carlene Altom